1. Select one brand from Interbrands’ top 100 global brands.
2. Briefly Discuss the following questions in 1-2 pages in CBBE pyramid
• Salience: In what context, and how often, could you recall the brand?
• Performance and Imagery: Describe 2-3 elements that best describe your perception of performance and imagery of that brand.
• Judgement and feelings: How and why does the brand pass your standard in performance and imagery?
• Resonance: Describe the main reason why you feel attachment to the brand, and also describe the nature of your attachment.
Format: MS Word, 1-inch margin, 1.5 spaced, font size 11, Times new roman
Submit it to eLearn under Assignment section by 11:59PM on February 7th
