6.3 – Marketing Plan: Pricing Strategy
Follow these standard formatting guidelines for your Marketing Plan deliverables:
• 12 point, Times New Roman font
• Double-spaced
• Title Page
• Reference List
Do the following:
Analyze the market and customer base as you consider
• Analyze the market and customer base as you consider various pricing strategies.
• Select a pricing strategy best suited for your company and explain why this approach makes sense.
