Who is your target market? What are their values? Where can you get in front of their eyeballs? How do they feel about your product? What is your product competition? How do they approach your market? In short: what can you learn that will help you create a “cold beer makes you smarter” message?

RESEARCH
PRODUCT: White claw
TARGET MARKET: Gen Y.
Answer this questions:
Who is your target market? What are their values? Where can you get in front of their eyeballs? How do they feel about your product? What is your product competition? How do they approach your market? In short: what can you learn that will help you create a “cold beer makes you smarter” message?

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