Who is your target market? What are their values? Where can you get in front of their eyeballs? How do they feel about your product? What is your product competition? How do they approach your market? In short: what can you learn that will help you create a “cold beer makes you smarter” message?

RESEARCH PRODUCT: White claw TARGET MARKET: Gen Y. Answer this questions: Who is your target market? What are their values? Where can you get in front of their eyeballs? How do they feel about your product? What is your product competition? How do they approach your market? In short: what can you learn that will […]

Compare the Sustainability Report to the Annual Report. Does the Annual Report list any ESG factors in its Risk assessment?

ESG project on Target and Walmart Description 1) Describe the Company and the Industry in some detail, including SASB’s materiality map for the industry, the company’s business model, product-competition, future outlooks, and strategy. Describe how Sustainability can influence these aspects. 2) Summarize the key takeaways from the company’s Sustainability Report. Shivram Rajgopal’s Forbes Articles are […]

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