Define the key customer segments and critically analyse and evaluate their different needs.

You are to research a tourism organisation’s product or service of your choice and produce a 6-minute 40-second Pecha Kucha (see below for what it is) presentation based on the following:

• Aim and objectives of your presentation
• The product or service: Introduce the product/service and then analyse the markets in which it competes.
• Market Research: Reflect on any market research you come across with regards to the product/service. Define the key customer segments and critically analyse and evaluate their different needs.
• Competition: Conduct an analysis of the key competitors and their strategies in the market.
• SOAR Analysis: Conduct a SOAR analysis on the product/service and establish critical recommendations on the success of the product/service (based on your SOAR findings) within a globally competitive environment.
• Strategic Recommendations: Make strategic recommendations as to how sales and revenues of the product/service could be developed.
• Conclusion and Recommendations: Develop critical conclusions and recommendations with regards to the marketing of the product/service (based on all of the above).

 

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