9.3 – Research Paper: Marketing Plan
After completing the module readings, do the following:
Identify the KPIs and other metrics to monitor the effectiveness of marketing campaign activities.
Provide a summary of the resources and expenses required to execute the marketing plan.
Include a table summarizing what needs to happen, when, and who’s responsible for the marketing activities to occur over the next year .
Conclude by discussing any significant risks or threats associated with executing the marketing plan and the contingency plans for addressing how they will be managed.
As a final step in the marketing plan project, review all feedback received throughout the term, and update your plan accordingly. As you might imagine, given the dynamic nature of marketing, a feedback and revision loop is necessary to ensure that you have a sustainable strategy! A strategy that provides customer solutions, meets company requirements…and takes into account society’s long-term interests. This is known as the Societal Marketing Concept.
