TOWS and QSPM
Industry: Sporting Goods Retail Industry
Company: Dick’s Sporting Goods
Part I: TOWS Strategy Development
Use the listed SWOT analysis below as a guide to develop ten potential strategies per block. In parenthesis provide what strength/weaknesses and Opportunities/Threats number you used to come up with the strategy. For example (S1, O1). For more examples see chapter 26.
Strengths
1. Wide geographic presence
2. Customer satisfaction
3. Good Inventory
4. Consistent Investment in R&D
5. Strong financial position
6. New product mix
7. Talent management
8. Diverse revenue models
9. Brand recognition
10. Efficient supply chain Weakness
1. High turnover of employees
2. Business model can be copied easy
3. Lack of skilled staff
4. Online presence
5. Customer services
6. Outdated logistic systems
7. High cost of replacing experts in Co.
8. Decrease in per-unit sales
9. Business policies impacts morale
10. Higher prices of products
Opportunities
1. Greening of Government
2. Drop prices due to cheaper rates
3. New environmental regulations
4. New marketing and strategy
5. New favorable tax structure
6. New product development
7. E-Commerce channels
8. Fruitful application in related product market
9. Popularity
10. Support from government SO Strategies
1.
2.
3.
4.
5.
6.
7.
8.
9.
10 WO Strategies
1.
2.
3.
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10
Threats
1. Customer shifting to e-commerce
2. Rising labor costs
3. Demand of product changes w/ seasons
4. Inconsistent arrival of products
5. Legal risks due to product regulation. Vary by market
6. Vulnerable to currency fluctuation
7. Restriction to modification in foreign markets
8. Increase influence of regional distributors
9. Decrease in supplies
10. Political Instability ST Strategies
1.
2.
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10 WT Strategies
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10
Part II: Strategy Consolidation for Company
Create strategy consolidation groups from the Ansoff and TOWS Matrix ideas, create a title for each group, and select one strategy from each group to be “the” one strategy to potentially pursue in each group:
1. Overarching Strategy 2. Overarching Strategy 3. Overarching Strategy
1. 1. 1.
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
6. 6. 6.
7. 7. 7.
8. 8. 8.
9. 9. 9.
10. 10. 10.
4. Overarching Strategy 5. Overarching Strategy 6. Overarching Strategy
1. 1. 1.
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
6. 6. 6.
7. 7. 7.
8. 8. 8.
9. 9. 9.
10. 10. 10.
Part III: QSPM for Dick’s Sporting Goods
Complete in Excel file.
