Business Simulation with Professional Development (SG7003) Assessment point: Assessment point 1 – PART A (Week 6)
Assessment task: Individual Simulation Evaluation Report
Word count limit: 3000 words +/- 10% Width: 50% of overall module grade.
You are required to prepare a 5-year strategy review to shareholders for
evaluating the business simulation activity of a listed company
of your choice.
In your report you should cover:
– Vision and Strategy
– Performance review of each year’s progress including:
✓ Competition analysis: Porter’s Five Forces; market choice/ share;
competitors; internal capabilities; industry trends/ attractiveness;
✓ Simulation performance results
✓ Performance analysis (evaluation of strategy, decisions – Marketing/
HR/ Logistics / Finance / Product development / Event response
– Future Plans and Recommendations
– Appendix
Further Details:
Performance review:
o Assess the success of the strategy or strategies compared to industry
conditions and competitors
o Analyse company performance e.g. comparing actual performance with targets in Business Plan, financial data analysis, decision analysis, and justification of performance measures and strategy, application or business scorecard etc.
Performance analysis further details:
o Explain why business plan achieves / missed, why performance better/
worse than competitors.
o Explain differences from competitors/ industry
o Explain any changes made to business plan and company, why, any impact.
