Complete strategic analysis of chipotle
Some relevant frameworks are mentioned below, but you may apply any and all of the analytical tools we investigated in this
course. Consider the present and project the future of industry structure, the company’s resources and activity systems, competitive
dynamics, and the role of technology (e.g., the company is/will be a victim or a beneficiary of disruptive technology).
1. Perform industry analysis: How attractive is the industry? In terms of strategy, what has the company done to compensate for structural disadvantages? What has it done to benefit from structural
advantages?
Few industries are perfectly attractive or wholly unattractive. Here you combined industry analysis with a description of how a company responds to the attractive and unattractive features of its industry. The task explicitly calls for an industry analysis using the data in the case (up to 60 points). It then follows by asking
what the company has done (or could have done) to gain from the attractive features of its industry, and to compensate for the unattractive features . A good answer
involves evidence from the case and offers advice that is based on case data .
For an example of a good analysis, you may want to review Casadesus-Masanell’s Industry Analysis, where he shows how Wal-Mart managed to succeed in an industry that is less than attractive.
2. Assess resources and activity systems: What are some existing (or potential) internal sources of competitive advantage? What can the company do to strengthen them?
By listing existing or potential internal sources of competitive advantage, in the form of resources or activity systems, you may receive up to 60 points. Naturally, a convincing presentation would include testing perspective resources and sketching activity systems, as demonstrated in the readings, class discussions, and
Edition: March 1, 2023
© Dr. S. S. Levine 22
past analyses. Additional 40 points may be awarded for fact-based recommendations on strengthening or realizing resources or activity systems
