Chinese Soft Power Strategies in Germany
Research question: Are China’s soft power strategies “successful”? If so, how?
Areas: Culture, education, business, politics, and media.
Task: compare the soft power strategies of 2 areas with each other (culture; strategy: Confucius Institutes and media; strategy: media coverage).
Criteria:
– Relevance: How relevant is the strategy to the goals and values of the German target audience?
– Effectiveness: How effective is the strategy in achieving the intended goals in the German context?
– Cost: What is the cost of implementation, both in financial terms and in terms of resources?
– Sustainability: is the strategy sustainable in DE in the long term?
Focus only on this task, no definitions of soft power or similar! Simply compare 2 soft power strategies against each other based on the given criteria and conclude whether they are “successful” or not. About 5 pages and use scientific sources.
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