How relevant is the strategy to the goals and values of the German target audience?
Chinese Soft Power Strategies in Germany Research question: Are China’s soft power strategies “successful”? If so, how? Areas: Culture, education, business, politics, and media. Task: compare the soft power strategies of 2 areas with each other (culture; strategy: Confucius Institutes and media; strategy: media coverage). Criteria: – Relevance: How relevant is the strategy to the […]