CAP stone 611
Fings to do under the Market Analysis
1 Comparison Chart of the three fabrics – Silver Ion, Bamboo Fabric, Cotton Fabric
– Feature, Advantage, Benefit (FAB) Model for all three fabrics
2 Logistic Model
* Cost Benefit Analysis
– Which Route would work best?
– Consider the tariffs
– Production in USA itself?
– Import from Vietnam or Taiwan?
3. Industrial Analysis
– Find numbers, stats, charts, regarding children with Bamboo Fabricand how clothing is important
– Which country suffers most from eczema?
– How clothing is important?
– What type of cloth protects from Eczema and what is the role of fabric in eczema?
– How does the industry look? How much money in this industry, is it profitable?
– Is it a good opportunity?
– Who buys these types of clothes? primary target?
4. Customer Analysis
Determine your purpose. …
Research the state of the industry. …
Identify your target customer. …
Understand your competition…. (who they are? what price? what is their USP? How they sell it? Their strengths?
Gather additional data. …
Analyze your data. …
Put your analysis to work
Consider this link: https://www.bdc.ca/en/articles-tools/marketing-sal…
