Evaluate the strategy adopted the company by reference to the industrial sector in which it operates and its current position in the life cycle.

Conduct financial analysis on ASC ASOS PLC.

a) Evaluate the strategy adopted the company by reference to the industrial sector in which it operates and its current position in the life cycle

b) Based only on its accounts, assess the financial performance of the company with regard to the strategic position identified in part (a). Explain special items/transactions involving significant sums

c) Examining market data, forecasts and independent commentaries, assess the financial potential and risk of the company.

d) Considering the capability of the board of directors, the strategic position in (a), its progress in (b), and the market’s view in (c), form a reasoned judgement as to whether you would invest in this company.

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