For a company, organisation or charity of your own choosing, develop a digital marketing case study that be suitable for a second year undergraduate management student audience.

For a company, organisation or charity of your own choosing, develop a digital marketing case study that be suitable for a second year undergraduate management student audience.

Use the following structure:

(1) Abstract (150 words max which is not included in the word count)

(2) Introduction (present the human protagonist and set the scene for a dilemma or key decision point which is the focus of the case)

(3) Body case content (use approximately 3-5 sub-headings)

(4) 4-5 numbered questions that can be answered from the case content

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