Briefly summarize the news and share your thoughts and opinions For instance, is this good or bad news for customers? Is this a good idea? Is this an innovative strategy? Does the idea totally suck? Is it tone deaf? Is this a step in the right or wrong direction for the brand?

1) Share a link to recent TWO news article regarding a brand, digital marketing, a brand’s digital marketing, and/or anything we’re learning in class. 2) Briefly summarize the news and share your thoughts and opinions For instance, is this good or bad news for customers? Is this a good idea? Is this an innovative strategy? […]

What was your most interesting discovery or takeaway from the video?

Learn & Earn: (LinkedIn Learning) Review the following LinkedIn Learning resource: Digital Marketing Foundations (LinkedIn Learning/2:09) Summarize in 1-3 sentences. Considering the changing dynamics of the marketplace and consumers, it is important that leaders understand the role that digital marketing plays in connecting, communicating, and collaborating with customers. In many cases, this means adopting digital […]

Examine and summarize the crisis situation. How did the organization handle the crisis using online marketing channels?

Discuss In your initial post, describe the direct and digital marketing tactics the brand uses to tailor offers and content to the needs and interests to defined segments or individual buyers to build customer relationships, a brand community, and/or sales. Examine and summarize the crisis situation. How did the organization handle the crisis using online […]

How does this relate to course content and discussion on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structures and practices?Explain

Digital Business and Technologies Tasks Select an appropriate technological topic 1 or 2 below from the lecture series and write a (2000,-word report plus supporting evidences) review on the themes, trends and arguments emerging about that topic. 1-Introduction to digital business • Define the meaning and scope of digital business and e-commerce and their different […]

Conduct Identification and assessment of current use of digital channels as compared to key competitors.

Marketing for a Digital World Assignment 1: Situational Analysis: You will be expected to provide a detailed situation analysis of a client organisation (Dartmoor Tea Estate). Utilising appropriate evaluation techniques and digital marketing concepts and frameworks you must provide an assessment, in report form of their digital marketing effectiveness including: Analysis of internal and external […]

What is the purpose of a unique landing page and what makes it different from a basic website page?Explain

Digital Marketing 1. What is the importance of defining an outlining the “sentiments”, “motivations” and Pain Points” of consumers when developing core messaging, talking points, calls to action, and developing personas? 2. What is the purpose of a unique landing page and what makes it different from a basic website page? (2-3 sentences) 3. Briefly […]

Critical reflection on the individual work you undertook for your own social action project. Describe what social action project you undertook and the impact it had on you and society. How can you take this learning forward in your own professional career?

Social Action Project and Virtual Collaboration : – Individual Critical Evaluation Assessment Method: RESTRICTED An individual journal evaluating your social enterprise, its potential impact, your role and overall effectiveness in the presentation. Description of Assessment Method: 4,000-word individual critical journal Percentage Weighting: 60% of the module Work Required: Your 4,000-word critical journal will comprise of […]

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