Create the marketing strategy for your business idea. Share who your target customers are, how you will reach them, and how you will retain your customers so they repeatedly buy from you.

Week 5 – Marketing Strategy
Instructions
Week 5 Assignment: Marketing Strategy (PO4, CO6, ILO.B.SK.2, SK.6, BIS.2, IS.3, AL.1, DL.5)
Marketing Strategy

Create the marketing strategy for your business idea. Share who your target customers are, how you will reach them, and how you will retain your customers so they repeatedly buy from you.

It should include:

Offline Marketing Strategies
Online Marketing Strategies
Social Media Strategies
Pricing, Distribution, and Promotion Strategies
Salesforce, even if it’s just you
Define opportunities for long-term market development
Marketing Budget

Minimum 3 pages
Minimum 2 references

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