Provide Recommendation of any potential touchpoints that could be created to enrich current data offerings with the aim of enhancing products and services offered by Hilti.

Assignment Question

The deliverable should be a 2500-word report in which the topics above are discussed and conclusions are made. In short, you will be undertaking a ‘live’ case study. The report must be much more than descriptive. It should be relevant to thecourse, drawing on models, theories and concepts that have arisen in the course and also in the wider literature i.e., it should consider the application of future technology and social trends and the application of data driven solutions to potentially new markets.

Report should cover:

1. Identification of how a data driven strategy could be used to drive the future sales strategy of Hilti, in particular, what does a good sales territory look like?;

2. Detailed analysis and discussion of the insights gained from the data analysis process and how your findings align with potential opportunities that can support the direction and capabilities of the organisation. Consideration should be given to any potential areas for data monetization; and

3. Recommendation of any potential touchpoints that could be created to enrich current data offerings with the aim of enhancing products and services offered by Hilti.

The report should provide full citations of your sources. In the case of web pages, the citation should indicate the date visited and a full internet address.

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