Products and Services a. Briefly discuss your products or services . b. Size of business: how many employees? How many offices and retail facilities? c. What factors will give you competitive advantages or disadvantages? Examples, include level of quality or unique or proprietary features.
1)What has been the recent impact of multi-channelling on how marketing managers manage a strategy for distribution channels? Refer to relevant literature and illustrate your answer with examples 2) ‘Developing products and services into strong brands can be a very powerful marketing approach’. Discuss this statement. Refer to relevant literature and illustrate your answer with […]
Week 3 Assignment – Introduction of Solar Technology Company Overview You just created a new start-up company called Superstar Solar, Inc., because you want to compete in the growing industry of solar power grids. SolarCal (as described in the case analysis) is currently the only major company in the field. Your views on SolarCal are […]
Quality and productivity management Why is it so hard to increase productivity in the service sector? Is it wise for a firm to stick to what it knows best, or should it expand its market by moving into adjoining products or services? How can it avoid losing its focus? What core capabilities do you think […]
Assignment Question The deliverable should be a 2500-word report in which the topics above are discussed and conclusions are made. In short, you will be undertaking a ‘live’ case study. The report must be much more than descriptive. It should be relevant to thecourse, drawing on models, theories and concepts that have arisen in the […]
