Strategic communications
Case study must focus on a current or recent strategic communication campaign. You have complete freedom to choose among all the subjects covered by the course.
The case analysis should follow the same contents’ structure you used in the first case study:
1 – Definition of the situation:
Why was communication necessary?
(20%)
2 – Strategy:
Definition of the strategic goals of the campaign, the particular target audiences and the channels used to reach them.
(20%)
3 – Communication:
How were the outreach tools created and the messages delivered?
(20%)
4 – Evaluation:
To which extent was the campaign effective
(25%)
Follow the APA style guidelines to format your paper (15%).
You should be able to write this paper in 10 pages (Times New Roman, double spaced).
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