Why is it important for marketing managers to pay attention to internal marketing? Refer to relevant literature and illustrate your answer with examples.

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1) Why is it important for marketing managers to pay attention to internal marketing? Refer to relevant literature and illustrate your answer with examples.

2) What are the main challenges that a company faces in developing new products or services and how might they be overcome? Refer to relevant literature and illustrate your answer with examples.

 

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