Marketing managers Archives

Explain the relevance of customer value models for marketing managers and address whether the benefits provided by a product should be equal, inferior, or superior to the cost paid by the customer for the product. Why/Why not?

Posted on October 21, 2022 by Assessments

Article Synthesis In your own words, define and explain “value” from a customer’s perspective. In your discussion be sure to explain 1) the different factors that can increase the “value” to a customer for a given product/service, and 2) whether “value” is a tangible or intangible element? Explain the relevance of customer value models for […]

Why is it important for marketing managers to pay attention to internal marketing? Refer to relevant literature and illustrate your answer with examples.

Posted on January 22, 2022 by Ambrose

Description 1) Why is it important for marketing managers to pay attention to internal marketing? Refer to relevant literature and illustrate your answer with examples. 2) What are the main challenges that a company faces in developing new products or services and how might they be overcome? Refer to relevant literature and illustrate your answer […]

What has been the recent impact of multi-channelling on how marketing managers manage a strategy for distribution channels? Refer to relevant literature and illustrate your answer with examples

Posted on January 21, 2022 by Ambrose

1)What has been the recent impact of multi-channelling on how marketing managers manage a strategy for distribution channels? Refer to relevant literature and illustrate your answer with examples 2) ‘Developing products and services into strong brands can be a very powerful marketing approach’. Discuss this statement. Refer to relevant literature and illustrate your answer with […]

Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.

Posted on December 7, 2021 by Ambrose

Description Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will […]

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Tag: Marketing managers

Explain the relevance of customer value models for marketing managers and address whether the benefits provided by a product should be equal, inferior, or superior to the cost paid by the customer for the product. Why/Why not?

Why is it important for marketing managers to pay attention to internal marketing? Refer to relevant literature and illustrate your answer with examples.

What has been the recent impact of multi-channelling on how marketing managers manage a strategy for distribution channels? Refer to relevant literature and illustrate your answer with examples

Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.