Conduct Identification and assessment of current use of digital channels as compared to key competitors.

Marketing for a Digital World

Assignment 1: Situational Analysis:

You will be expected to provide a detailed situation analysis of a client organisation (Dartmoor Tea Estate).

Utilising appropriate evaluation techniques and digital marketing concepts and frameworks you must provide an assessment, in report form of their digital marketing effectiveness including:

Analysis of internal and external factors (based on the macro- and micro-environment as well as internal factors).

Identification and assessment of current use of digital channels as compared to key competitors.

Outline of current target audiences and an indication of online behaviour.

Assessment of the organisation’s status regarding consumer privacy and data protection.

Assignment 1 Word Limit: 1500 Words

Assignment 2: Digital Marketing Plan Report:

You will be expected to provide a detailed digital marketing plan by utilising a summary of the information collected in Assignment 1.

You need to highlight the most important information of your situation analysis and based on your assessment and recommendations, you must develop a digital marketing plan.

 

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