6.3 – Marketing Plan: Pricing Strategy Follow these standard formatting guidelines for your Marketing Plan deliverables: • 12 point, Times New Roman font • Double-spaced • Title Page • Reference List Do the following: Analyze the market and customer base as you consider • Analyze the market and customer base as you consider various pricing […]
5.3 – Marketing Plan: Brand/Product Strategy Follow these standard formatting guidelines for your Marketing Plan deliverables: • 12 point, Times New Roman font • Double-spaced • Title Page • Reference List Establish the brand platform describing the brand: promise, voice, personality, positioning, and strategic recommendations for building the brand. Compose a description of the product […]
5.2 – Learn & Earn (LinkedIn Learning) Review the following LinkedIn Learning resource: Introduction to Graphic Design (LinkedIn Learning/4:12) . Graphic design involves various skills and tools used to create the “image” of the brand, otherwise known as a logo, product packaging, and messaging. Summarize in 1-3 sentences. What was your most interesting discovery or […]
Through your study of graphic design, using one of the well-known design programs, apply what you have learned through implementation. Design a logo for a new coffee shop, then explain the most important reasons for choosing the logo and name.
MRKT 354 Sales Management Case Study Assignment 4 (5 marks) LO S2.3 Illustrate the importance of sales organization designs and sales force deployment LO S2.2 Analyze the process of acquiring sales talents through recruitment and selection and evaluation of their performance. Caselet 1- Troy Wells, Sales manager for Trident Manufacturing, is reviewing the year-end sales […]
Watch the following video. https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are?language=en and read the attached lecture notes. Answer the following questions. DO NOT USE OUTSIDE SOURCES NOR DO YOU NEED WORK CITED OR NOTATION. If you had an opportunity to improve one area of your non-verbal communication skills, where would you put your focus so as to be a more effective […]
Think about a role of motivation in marketing and consumer behavior. What is motivation in marketing contexts? Why is motivation important in consumer behavior? Give one or two real world examples that well-reflect the important role of motivation in marketing activities .
A company issued 10-year bonds three years ago with a coupon of 7 percent. If the current market rate is 8 percent and the bonds make annual coupon payments, what is the current market value of one of these bonds? what is the current market value of one of these bonds if it was a […]
Think about a brand that you can link to your past memory and describe the followings: What is the relation between you and the brand? How does the relation influence your consumption behavior? What benefits do you derive from the consumption of the brand?
Virtual work dynamics ⦁ How did you create a virtual office? ⦁ What are the challenges that you faced in your work? . ⦁ How did you utilize vacation time, holiday times? ⦁ How did you divide the workload? ⦁ What are the challenges that your team faced in communication? .
