.1 Define a marketing strategy. .2 Describe the elements of a marketing plan. 3 Analyze a marketing situation using SWOT analyses. 4 Describe how a firm chooses which consumer group(s) to pursue with its marketing efforts. 5 Outline the implementation of the marketing mix as a means to increase customer value. 6 Summarize portfolio analysis […]
PROGRESS CHECK 1. What are the 4 Es? 2. What social media elements work best for each of the 4 Es? 3. Describe the components of the 7C online marketing framework.4. Differentiate between organic and paid search. 5. What are the five drivers of social media engagement described in the Wheel of Social Media Engagement?
1. Downloading a chapter of a new book before buying it or listening to a few seconds of a song before purchasing it are examples of which aspect of the 4E framework? a. Engage the customer b. Excite the customer c. Experience the product d. Employ the product e. Educate the customer 2. How is […]
1. Which component of the 4E framework does Red Bull’s digital media strategy leverage most frequently? 2. Using the components of the 4E framework, outline how an entrepreneur marketing low-sugar candy might apply it to his or her marketing mix efforts. 3. Suppose an herbal tea company introduced a new product called Mint-Enhanced Tea—a mint […]
Customer motivations 1. What are the seven types of customer motivations for using mobile apps? 2. What are the four options for pricing mobile apps? 3. What are some of the most popular types of mobile applications?
1. How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century? 2. Describe three distinct target markets for drinking water. How does marketing create value for each of these segments using the four Ps; product price, place, and promotion? 3. How has changing societal values impacted the […]
1. Which of the following is not a function of marketing’s value creation process? a. Capturing value b. Delivering value c. Communicating value d. Exchanging value e. All of these are part of marketing’s value creation process. 2. Value creation is the central activity of marketing. Which is not a benefit to the firm from […]
Role of marketing. Define the role of marketing. Detail the evolution of marketing over time. Describe how marketers create value for a product or service.
Read the book attached, and then listen to the following podcast: https://podcasts.apple.com/us/podcast/the-digital-insider-with-sinan-aral/id1626677736?i=1000585444737 Answer the questions below: According to the author what is The Hype Machine? The author speaks to the good, the dangers and our role in social media. Summarize what they are. What travels faster – fake news or the truth? How does that […]
• Develop draft content for the Situation and Company Analysis section of your plan. • In this section of your marketing plan, you will answer the question: What is your strategy, and why is it the right approach? • The section should also include a SWOT analysis identifying the organization’s strengths and weaknesses, as well […]
