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Develop draft content for the Situation and Company Analysis section of your plan.In this section of your marketing plan, you will answer the question: What is your strategy, and why is it the right approach?

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Marketing Plan: Marketing Situation & Company Analysis. • Develop draft content for the Situation and Company Analysis section of your plan. • In this section of your marketing plan, you will answer the question: What is your strategy, and why is it the right approach? • The section should also include a SWOT analysis identifying […]

Develop draft content for the Company Profile section of your plan. What organization are you marketing?

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Marketing Plan: Outline & Company Profile Develop an outline for your marketing plan. Scan the marketplace and identify a product or service that you feel would benefit from a marketing plan. Develop draft content for the Company Profile section of your plan. What organization are you marketing?

Create a careers portfolio using the Careers Zone materials found in the Careers and Employability section.

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Create a careers portfolio using the Careers Zone materials found in the Careers and Employability section here: https://canvas.kingston.ac.uk/courses/11649 Your portfolio will consist of the following elements: A completed CV, submitted to CV360. You need to achieve 80% on the CV360. A minimum of four self-assessments from the Career Zone A 500-word reflection (500 words +/- […]

Which growth strategies have been pursued by Starbucks and Dunkin’ Donuts in the past? Which strategies do you believe will be most successful for the two firms in the future? Why?

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Part-A: Case Study Max Marks-7.5 Read the Chapter Case Study “The Coffee Wars” from Chapter No- 2 “Developing Marketing Strategies and a Marketing Plan” Page: – 58 and 59 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: Perform a SWOT analysis for Starbucks […]

What recommendations would you provide to ensure improved motivation, engagement, retention, and competitive advantages in the marketplace?

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You have been asked to evaluate whether your organization’s current pay structure makes sense in view of what competing organizations are paying. In your initial post to the discussion, address the following: How would you determine what organizations to compare your organization with? From an internal perspective, what are the potential consequences of having a […]

Suppose that a firm is considering moving from a batch process to an assembly-line process to better meet evolv ing market needs. What concerns might the following functions have about this proposed process change: marketing, finance, human resources, accounting, and information systems?

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1. Classify the following types of processes as continuous, assembly line, batch, job shop, or project: a. Doctor’s office b. Automatic car wash c. College curriculum d. Studying for an exam e. Registration for classes f. Electric utility 2. Why are assembly-line processes usually so much more efficient but less flexible than batch processes? Give […]

Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee chain?

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Part-A: Case Study Max Marks-7.5 Read the Chapter Case Study “The Coffee Wars” from Chapter No- 2 “Developing Marketing Strategies and a Marketing Plan” Page: – 58 and 59 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: Perform a SWOT analysis for Starbucks […]

What NEW marketing approaches might be possible in metaverses ? provide a concrete example to illustrate each new approach you identify.

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Bolstered by the continuous advancement of technologies such as VR/AR/MR and blockchains, metaverses are anticipated to become a dominant Internet-based platform. The rise of the metaverses may impact marketing tactics and strategies of businesses of all sizes. 1. How might consumers behave differently in metaverses than in the offline world or previous generations of internet-based […]

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