Write a well-sourced paper not to exceed 2 pages on who your customers are and how you plan to connect with them. How do your customers perceive value? How do your customers define value? How do you plan to keep your customers loyal. Use the attached outline guide
Identify a product offered by a manufacturer using a dual-distribution approach . Are there differences between the customers targeted by each approach? How do the purchase experiences differ? Do you think online sales will eventually cause brink and mortar businesses to cease to exist? Why? Support your post with scholarly RESEARCH on dual distribution.
Discussion Question #1: Tamimi Markets has a great new customer appreciation program with the name “Tamimi Rewards” . These programs collect purchasing data and build consumer profiles. How can supermarkets such as Tamimi use these data to create value for the firm and consumers? Discuss.
Provide a page summary that highlights the key points from the article purpose/research question; findings; relevance of article. Make sure to clearly identify titled headings throughout the paper. Poin’t use any other source other than the article itself
Value Chains Over the last several weeks, you learned about competitive strategies. Michael Porter suggests that marketing managers should pay close attention to value chains — a network of value-creating activities. There are five primary value-creating activities and four support activities. The primary activities include inbound logistics, operations/manufacturing, outbound logistics, sales and marketing, and customer […]
1. Brief overview [Brand Summary & Social Media Accounts] [1.5 marks] ▪ Find new creative store/business name . ▪ Give a brief description about your company and the industry? ▪ Create proper social media accounts . And provide screenshots of the accounts that you’ll use across all social platforms. ▪ Explain the competitive advantage to […]
Week 2 Assignment #3: Corporate Event Planning Corporate Event Planning: You are tasked with planning a corporate event for Amazon. This is their annual employee meeting and reception. You will need at least 500 hotel rooms for this event, as well as banquet space for their meeting and reception. The event will take place June 15th, 2023. […]
Answer the following questions based on the concepts discussed in Chapter- 13, 15 and 18 ⦁ Assume you were hired by the local grocery store to help in assessing its service quality based on the five service dimensions to determine the overall service quality: reliability, responsiveness, assurance, empathy, and tangibles. How would you go about […]
Read the Chapter Case Study entitled Yogurt Lovers say, “It’s All Greek to Me” from Chapter- 11 “Product, Branding and Packaging decisions” Page: – 381 given in your textbook – “Marketing” (8th Edition) by Dhruv. Grewal and Michael. Levy (2022) and answer the following Questions: Assignment Question(s): ⦁ Generally speaking, what type of product is […]
Provide the following steps for the attached case study: 4) Outline a SWOT with strengths and weakness opportunities and threats. 5) What do you believe to be the firm’s long-term sustainable competitive advantage. What marketing problems and/or decisions does this system’s face in the future? Also you will need to use credible sources for your […]
