Produce a formal report on an organisation of your choice looking at how marketing information is used to strategically plan and make business decisions.

Principles of marketing LO1 Describe key marketing principles and apply to a given organisatio LO2 Appraise the rationale of marketing decisions taken by a given organisation. LO3 Assess the concepts of segmentation, targeting and positioning specific to a product or service. TASK: Report You have been asked to produce a formal report on an organisation […]

 Analyze and assign in which quadrant your idea from Week 1 fits in the supply and demand matrix below and explain why.

Assignment details: Analyze and assign in which quadrant your idea from Week 1 fits in the supply and demand matrix below and explain why. Image source: https://www.entrepreneurshipinabox.com/11899/use-supply-and-demand-matrix/ (Links to an external site.) Submit the notes as to what research details you uncovered about the market for your idea. Summarize these notes into a report explaining if […]

Read the notes on Blackboard and select Primary, secondary and related keywords for your client. Explain why you picked those specific Keywords and the methods that you used to select those keywords.

Search Engine Marketing A new high priced Chinese restaurant has been opened in New Haven, CT and you have been hired as its search engine marketing consultant to help figure out the best way to use search engines to promote the restaurant. Use the directions below to help you develop a search engine marketing strategy […]

Write a 250-word content marketing story on The Westside Coffee Company to promote The Westside Coffee Company in the local newspaper that can also be reused on other digital formats, including website, social media, and email blasts to customers.

The Westside Coffee Company Review the Coffee Shop Keyword Search. 1. Identify the top 5 keywords that The Westside Coffee Company should be using in website copy and headings to get better search engine optimization (SEO) organic search results from Google. Provide a rationale for your selections. 2. Allocate a budget to optimize a $500 […]

Do you think that we are currently in a social media bubble now, considering the popularity of social media sites and apps, and the prices that other investors and companies are investing in them and buying them? Explain.

Dotcom Bubble: What was the dotcom bubble and who was to blame for the dotcom bubble and its collapse in the 1990’s? Are there any similarities between the environment of the dotcom Bubble and the current social media environment? Do you think that we are currently in a social media bubble now, considering the popularity […]

Produce a justified and cohesive marketing plan responding to case study material and independent findings

Marketing Audit and Objectives Report Description Produce a justified and cohesive marketing plan responding to case study material and independent findings 2. Carry out related and accurate primary and secondary research 2. Present justified marketing objectives within a cohesive marketing strategy with appropriate recommendations to a Marketing Director

Explain what, if anything, is Jenbury Financial currently not doing that it needs to be in order to flourish and thrive at their stated aims as a company?

Integrated Marketing Communications In The Digital Age Description Section 1: Campaign Plan (25 marks) 1. Defining the problem statement. (7 marks) • Briefly introduce the brand, position, industry. • Explain what, if anything, is Jenbury Financial currently not doing that it needs to be in order to flourish and thrive at their stated aims as […]

When opening a new ice cream store in your hometown, how would your advertising messages differ from one generation to the next? Describe in detail how you would create appeal to each of the groups.

Create and post an initial thread that addresses the following questions or issues: The text defines the “marketing concept” and the “4 P’s.” In your own words, explain both of these concepts, detail why both are important to a marketing plan. Define “marketing” and “sales” and explain how they are different from one another, and […]

Using relevant consumer behaviour theory, illustrate how and why real-world marketing activities do (do not) work.

Using relevant consumer behaviour theory, illustrate how and why real-world marketing activities do (do not) work. • a title page and a contents page (not included in the word count) • an executive summary showing the main findings of your report • main body, where you discuss relevant theories, use them to evaluate the effectiveness […]

How do the 4Ps of Marketing (i.e., product, price, place, promotion) create value for target customers and influence demand for marketing offerings?Include at least one example of a real-life organization as part of your response.

The purpose of this discussion is to reflect on your learning and to further your understanding of the definition of the 4Ps of Marketing and its application to real-life organizations, their market offerings, and target customers. 1. Post your comments Contribute meaningfully to the discussion by responding to the following question. Your original post should […]

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