Answer two out of the three discussion questions, listed below. 1. make a list of products you believe failed because of poor marketing channel choices. 2. Why do marketing professionals care about and participate in supply chain decisions? 3. Are small business owners at a disadvantage if they lack the marketing research resources large companies […]
Not Your Grandparents’ Distribution Channel mkt In your initial post, identify a product or service that both you and your parents or grandparents have purchased, but through different distribution channels. Name and describe the distribution channel your parents or grandparents used to purchase the product or service. Then, name and describe the distribution channel that […]
MARKETING STRATEGY AND INCLUSIVE MARKETING COMMUNICATIONS Module 3 – SLP Diversity and Inclusivity in Marketing Whether we talk about diversity or inclusivity, the discussion is one all businesses should have to remain relevant. Although marketers target consumers or segment a market, they still need to include diverse groups of consumers in their strategies. The groups […]
Identify a product or service that both you and your parents or grandparents have purchased, but through different distribution channels. Name and describe the distribution channel your parents or grandparents used to purchase the product or service. Then, name and describe the distribution channel that you prefer to purchase that same product or service, and […]
Situational Analysis Paper Prepare the paper using APA . This paper will have at least three levels of headings please use headings per APA guidelines. In addition to your textbook, use at least three peer-reviewed sources to supplement your findings for a total of at least four references. Peer-reviewed sources should be Journal Articles, books, […]
Prepare a paper describing the Situational Analysis for the business you selected. The Situational Analysis should be a separate chapter/section of the overall Marketing Plan. This section of the Marketing Plan includes a SWOT analysis which details the elements of the macro-level external environment, its industry or competitive environment, and its internal environment. In addition […]
GEN499: General Education Capstone (GSV2311D) Prepare: Prior to beginning work on this discussion forum, review the Narrowing a Topic and Developing a Research QuestionLinks to an external site. web page and Integrating ResearchLinks to an external site. tutorial. These resources will help you in developing a topic. It is also recommended that you review these […]
Advertisement- Media Planning You are the media planning team of the ad agency that has been hired by Philips to create a media plan for the launch of their new juicer. • The existing creative assets are: • A print ad • A long version of a TV commercial, which will be available to air […]
PRINCIPLES OF-MARKETING CASE #2 A. majority of the companies that are very successful today study the Consumer Markets and Buyer Behavior prior to developing a Marketing Plan for its products/services. This enables marketers to understand who constitutes the market, what and why the market buys, who participates in and influences the buying process and how, […]
Required readings: Chapter Two: Nature of Planned Change Chapter Three: Organizational Development Practitioner Textbook: Cummings, T. Worley, C (2015). Organization development and change. (10th ed.). Stamford, Connecticut: Cengage Learning. ISBN#: 13 9781133190455 (print), ISBN#: 13 9781285800967 (e-text). Recommended readings: Pregmark, J.E (2022, February 21). Renewal models for change. Learning Organization, 29(3), 255-274. https://doi.org/10.1108/tlo-05-2021-0056 2.3 Test […]
