Introduction In this assignment, we will evaluate a company’s customer service system by selecting a specific company and identifying the type of service system it employs. We will also analyze the strengths and weaknesses of the identified system, along with potential industry comparisons. This assessment aims to align appropriate service system applications with specific industries […]
MARKETING STRATEGY AND INCLUSIVE MARKETING COMMUNICATIONS Module 3 – SLP Diversity and Inclusivity in Marketing Whether we talk about diversity or inclusivity, the discussion is one all businesses should have to remain relevant. Although marketers target consumers or segment a market, they still need to include diverse groups of consumers in their strategies. The groups […]
4 Pages PART 1: 1. Why are businesses experiencing a digital transformation? Select three companies in different industries, such as banking, retail store, supermarket, airlines, or package delivery, that you do business with. What digital technologies does each company use to engage you, keep you informed, or create a unique customer experience? How effective is […]
Explore / Exploit in Service Agile Design 1. Explore and explain agile service design and its affects on customer experience. 2. Discuss how the hospitality industry can take CB advantage of this method.
