Retailer’s Supply Chain research Post a link and recap to an article related to your Retailer’s Supply Chain research with your thoughts on why you found this interesting or important.
Assignment: Huella Online – Survey Research Design Huella Hong Kong is an online travel agent that is headquartered in Malaysia and mainly serves customers from Hong Kong and Macau, with other Huella sites targeting travelers from the remaining nine Asian markets where Huella has operations. Huella Hong Kong has been experiencing low market share and […]
In each industry there are five companies and you are competing with four other companies. All the companies have family cars but you have direct competition with one or two companies. This assignment is about competitors and how you can analyze them. This assignment will help you to adapt your strategy based on competitors analysis. […]
From the Facets Model of Effects study notes we learned that effective advertising creates six types of consumer responses: See/Hear: the Perception Facet Feel: the Affective or Emotional Facet Think/understand: the Cognitive Facet Connect: the Association Facet Believe: the Persuasion Facet Act/Do: the Behavior Facet Find an example of a consumer product company website that […]
(13e edition) Chapter 10: Marketing Channels Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept] 1. Define the concept of marketing channel. A […]
13e edition) Chapter 11: Retailing and Wholesaling Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept]: 1 Read Chapter 11 of the textbook […]
A brand Choose a brand you are familiar with. What benefits do you get out of this brand ? What brand associations do you have for this brand and where did they come from? What brand strategies does this brand use and why do you think they use them?
The importance of different business functions Follow the structure and read the attached. 1. Headings 2. Introduction: suggested word count is between 50-75 words -Rephrase/reword the task of assignment -Mention the aim of assessment (what you want to achieve by writing this essay?) Body of essay Paragraph 1: suggested word count is 200 words -Define […]
QUESTION ONE (25 POINTS) CH5: PICK ONLY ONE FROM THE FOLLOWING TWO QUESTIONS: Ch. 5 READING QUESTION 1 Explain two or more examples from Galloway’s critique of the ways in which Big Tech marketing (Google, Amazon, Facebook, and Apple) strategically prey upon our physiological, safety, social, and/or personal needs (pp. 119-121). Do you find Galloway’s […]
Assignment: Marketing by the Numbers Set Two In this assignment, you will learn about demand estimates and the marketing budget. Read “Demand Estimates, the Marketing Budget, and Marketing Performance Measures”(p 574-581). in your textbook. Prepare written responses to “Marketing by the Numbers Exercise Set Two” (pp. 581) in the textbook. Complete problems 2.1, 2.2, and […]
