Integrated Marketing Description Integrated Marketing communications is an important part of marketing since the company does not only need to create value to the customer but to communicate the value as well. Choose a domestic company that entered another country and discuss its integrated marketing communication strategy. (discuss if there are any legal constraints, any […]
Promotional Strategy and Distribution Strategy You want to expand the JIF Peanut Butter brand to Australia. -Include Promotion strategy: which methods will be used ( advertising, sales promotions, personal selling or any other promotional strategies such as social media) -Distribution strategy: from origin to destination: transportation modes, infrastructure,Mode selection, packing, documentation required , insurance claims […]
1). View “Types of Distribution Channels.” In your own words, describe types of distribution channels and provide an example of each. Discuss the advantages and disadvantages of each using real-world examples. In replies to peers, discuss whether you agree or disagree with the pros and cons they have identified and explain why. View “Types of […]
Specific company utilizes information related to consumer behavior, product mix or service processes, and pricing to create marketing plans that will meet business needs including their specified marketing objectives. Review: Review the following topic materials. Topic 3: “Consumer Purchasing Decisions” Topic 4: “What Is a Product?” “What Is a Service,” and “Service Delivery” Topic 5: […]
Adidas vs Nike: The value proposition and the competition #1: The value proposition as it pertains to the focus of this report (not the organization as a whole). #2: Customer’s unmet needs as it pertains to the focus of this report (marketing opportunity). #3: Does the feature that is the focus of this report offers […]
Consumers experience different forms of problem recognition. Explain each type of problem recognition and give an example of a purchase for each type.
Select one of the following HBP case studies and answer allthe following questions. 1.ASICS Chasing a 2020 vision 2.Customer Analytics at Big Basket–Product recommendations 3.CDK Digital Marketing: Addressing Channel Conflict with Data Analytics 4.Predicting consumer tastes with big dataLinks to Case Studies in Moodleunder Assessment 3 Case study questions Answer ALL the following with reference […]
How does Artificial Intelligence impact the relationship between customer and brand?Explain
Pricing a Provide an explanation and rationale for decisions on pricing. What kind of pricing strategy are you using?
Evaluation of international marketing. Evaluate and discuss the following statement using contemporary practitioner and academic literature. “As the world evolves and changes international marketing has become even more challenging and complex, but the potential return remains significant”. Must use theoretical and practical knowledge of international marketing, but also other relevant fields related to international marketing. […]
