Critically discuss the key important factors and forces of B2C ecommerce industry environment that affect the chosen company choice of strategy.

Marketing Question Q1- Critically discuss the key important factors and forces of B2C ecommerce industry environment that affect the chosen company choice of strategy. From your own perspective, what actions should your chosen company do to keep its competitive advantage alive? (Include facts and figures to support your opinion) (35 marks-850 words).

Based on your findings in question 1, critically evaluate the key resources, capabilities, core competences and knowledge available for the chosen company to successfully compete within its boundary and sustain a competitive advantage? As a strategist, what recommendations would you suggest helping the company to sustain its competitive advantage?

B2C E-Commerce The development of B2C ecommerce has been a major driver of economic growth and innovation over the past two decades. B2C ecommerce refers to the buying and selling of goods and services between businesses and consumers. This type of e-commerce has revolutionized the way businesses and consumers interact, allowing for faster, more efficient […]

Describe what you want to do. Identify the goal. Explain why the opportunity is promising.

Business venture PowerPoint Are you motivated to succeed in business? It is time to develop a mini business plan! Prepare a 15-slide PowerPoint presentation. The PowerPoint presentation will be a business venture you want to launch. You can use the information in the required readings and information from other reliable sources. You may use the […]

Give the reasons behind their success? What is the added value of this marketing campaign for the company/organization?

Write a report discussing the following points: Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2021-2022). For each campaign: Give the reasons behind their success? What is the added value of this marketing campaign for the company/organization? Two social media marketing campaign in Saudi Arabia that failed (Last two years). […]

What is the best approach for marketing to the subsegments you have identified? Why? Is the LGBT market attractive enough to justify an extended marketing campaign for Richmond? Why or why not? What more do you need to do or know to answer this?

Target Market Characteristics PROMPT: Choose Topic 1 or Topic 2. This case study discussion is about lesbian/gay/bisexual/transgender (LGBT)-friendly tourism. Formulate a response responding to these specific questions below rather than those within in the case study. Review this case study: Richmond, VA Case Study Describe the LGBT tourists segment that Richmond has used in the […]

Tell us a little bit about the company to help us understand your ads. Think about three keywords that you might “buy” on a pay-per-click basis and write the ad that a person would see if that word or word combination was searched on. Tell us what the selected keywords are.

Wk5 Discussion Board – Creating SEM adsWk5 Discussion Board – Creating SEM ads Take a look at the sections in the provided Yahoo booklet about selecting keywords and writing SEM ads. Ignore the testing of keywords and use of online tools for now. You are going to write advertising for this assignment as if you […]

Determine that the investment is carried at the lower of cost or market.

The following questions deal with auditing year-end cash and financial instruments. Choose the best response. a. A CPA obtains a January 10 cutoff bank statement for a client directly from the bank. Very few of the outstanding checks listed on the client’s December 31 bank reconcili- ation cleared during the cutoff period. A probable cause […]

Determine that the investment is carried at the lower of cost or market.

The following questions deal with auditing year-end cash and financial instruments. Choose the best response. a. A CPA obtains a January 10 cutoff bank statement for a client directly from the bank. Very few of the outstanding checks listed on the client’s December 31 bank reconcili- ation cleared during the cutoff period. A probable cause […]

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