What is the best approach for marketing to the subsegments you have identified? Why? Is the LGBT market attractive enough to justify an extended marketing campaign for Richmond? Why or why not? What more do you need to do or know to answer this?
Target Market Characteristics PROMPT: Choose Topic 1 or Topic 2. This case study discussion is about lesbian/gay/bisexual/transgender (LGBT)-friendly tourism. Formulate a response responding to these specific questions below rather than those within in the case study. Review this case study: Richmond, VA Case Study Describe the LGBT tourists segment that Richmond has used in the […]