How Do Advertisements Appeal to Different Levels of Maslow’s Hierarchy of Needs?
Introduction In the realm of advertising, the art of persuasion goes beyond showcasing products; it delves into the core human needs and aspirations that drive consumer behavior. Abraham Maslow’s Hierarchy of Needs provides a foundational framework for understanding these motivations. This hierarchy categorizes human needs into five levels, ranging from basic physiological requirements to higher-order […]