Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11.
Part-A: Case Study Max Marks-5 Read the Chapter Case Study “P&G Segments its Market along Multiple Dimensions” from Chapter No- 9 “Segmentation, Targeting, and Positioning” Page: – 308 and 309 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: In addition to the list […]