Is this strategic alliance successful? Justify. What recommendations can you provide to the managers of these firms to improve their competitiveness?

Read carefully case No 8 from your textbook  and answer the following questions: Draw the SWOT matrix of the iRobot company. What is the competitive strategy used by iRobot company? Use the five forces of the M. Porter matrix to describe the robot-based product industry. Describe the different functional strategies of the iRobot company. Describe […]

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