Outline the choice of IMC tools that you would use to structure this new product launch and argue what role each of them plays in the overall campaign.How hard would it be to effectively integrate and coordinate your overall campaign?Explain
Marketing Mix Instructions • Bachelor Students are to write an individual essay of minimum 1500 and maximum 2000 words. • This individual exam builds upon the concepts, frameworks and theories as outlined in the Module Guide and as presented in the required literature and (online) classes. • This exam consists of seven questions. For the […]