Do you think the proposed SBUs make sense? If you do not follow this recommendation, which SBUs do you think should be created? Would the formation of strategic groups in addition to customer groups and product technologies also make sense after the product functions? Give reasons for your remarks.

Description For this course work, very good excel skills are needed. As well as a good understanding and application of strategic business tools like BCG Matrix, Trend analysis, McKinsey Matrix and cost structure analysis. The whole course work can be done in an Excel file. Two sentences per answer are enough. It is more important […]

Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing

Strategic Marketing Plan Part A: Environmental Analysis and SWOT Analysis Company Description Describe the company you are designing the plan for. Include: Mission Statement Vision Statement Product line description Company information, such as the size of the company Environmental Analysis Analyze the forces that affect the company and marketing efforts. Competitive Forces Analyze the company’s […]

Do you think the BCG Matrix oversimplifies the reality of complex strategic management problems?Explain

How does planning facilitate the controlling process? Do you think the BCG Matrix oversimplifies the reality of complex strategic management problems? Include some citation from textbook (Exploring Management John R. Schermerhorn Jr.; Daniel G. Bachrach 6th Edition ) and other resources.

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