Select and discuss 3 (of 5) internal influencing factors on consumer behaviour and apply them to the purchase of the company’s EV.
Select one company and one of its electric vehicle brands to be your ‘client’. As a marketing consultant, you have been commissioned by this company to develop marketing strategies which will accelerate the uptake of the company’s EV. To do so, you will apply your expert knowledge of consumer behaviour and internal influencing factors to […]