Clearly, competition in subscription-based meal services is growing rapidly. Using the ideas from Chapter 16, how should Blue Apron respond to these competitive threats?

Case Study: The Great Rebate Runaround Subscription-Based Delivery: Blue Apron In September of this year, Blue Apron, a meal kit subscription service, celebrated its 10th anniversary. While today there are a plethora of meal kit subscription services, Blue Apron was a pioneer in this industry. To date, Blue Apron has served over 480 million meals! […]

How was each business different from what came before?  What was similar to what came before?  Scale them in terms of “newness” from truly transformational (5) to substantial (1).  Explain your rationale.

Why are Google, Apple, Tesla, Fitbit, Dyson, and Intel considered innovative? Think of some transformational new businesses such as Starbucks, Blue Apron, or Amazon (note that these are only examples–you may choose these or other businesses that you see as transformational).  Use a different business from those used for other discussion questions and cases (DO […]

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