Analysis of a branding strategy of company X Take any brand of your choice and analyse its branding strategy. The analysis should include a) company background information and a current position/situation in the market, b) an employed branding strategy, c) potential brand performance measurement techniques relevant to the evaluation of the effectiveness of a branding […]
Visit RedPepper (https://redpepper.land/work/creating-awareness-happiness-with-a-new-brand-identity/). Click around the site and find out what Redpepper offers its clients. What do they do and why do they exist? After you summarize what they do, click on the “work” tab and choose one of Redpepper’s clients (Verizon, Urbane, Nashville General Hospital, Cracker Barrel, Slack, etc). How did Redpepper create brand […]
Write a four- page (minimum) essay on a brand (private, captive, family or individual) and discuss the brand equity, the packaging, the label, the market penetration strategy and any product positioning. Why does this brand appeal to a customer?
