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Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension?

Posted on September 28, 2022 by Assessments

8.7. Coca-Cola recently introduced Coca-Cola Orange No Sugar as a limited-edition flavor. Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension? 8.9. Musical performer Rihanna recently launched her own makeup line called Fenty. If Fenty make up […]

Identify your values: What are the things that are most important to you? Identify your interests and your passions. What are your traits – your character? What do you want your brand to be? How do others perceive you? What are your long-term brand goals?

Posted on September 22, 2022 by Assessments

W5: Building and Communicating Your Personal Brand Find and Read and Respond to the document that follow this topic: Create Your Brand Vision Guiding Questions: Identify your values: What are the things that are most important to you? Identify your interests and your passions. What are your traits – your character? What do you want […]

Explain the postion of the brand MAM Originals in the market and also what kind of behaviour the consumer can have with this brand.

Posted on January 14, 2021 by Ambrose

Explain the postion of the brand MAM Originals in the market (here the link of their website that you have a look on what type of brand it is https://fr.mamoriginals.com/) and also what kind of behaviour the consumer can have with this brand.

Prepare a new launch for your brand,Prepare a new launch for your brand.

Posted on January 12, 2021 by Ambrose

Prepare a new launch for your brand (remember it has to be based on customer needs), Develop and explain the steps of New Product Development. • Describe the strategic decisions that you will apply to the marketing mix. o Product o Distribution o Price o Communication (IMC)

Suggest ways in which the brand’s utilisation of social media as a communications tool might improve or enhance the brand’s value/equity.

Posted on January 11, 2021 by Ambrose

Description Select a brand; and for that brand, conduct research and produce a report of no more than 2000 words that addresses each of the following tasks: i) Research, outline and evaluate the brand’s current marketing communications strategy. ii) Evaluate the brand’s current utilisation of social media as a communications tool. iii) Suggest ways in […]

Choose a product and write a 5 page paper discussing how you would create a brand extension of that product.

Posted on December 19, 2020 by Ambrose

Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Areas to include: Brand (to include a brief background) Extension idea Ration/justification or need for the new idea relate the idea back to the company’s mission […]

Choose a product, write a 5 page paper discussing how you would create a brand extension of that product.

Posted on December 16, 2020 by Ambrose

Brand Extension Assignment: Choose a product, write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

Consider the segmentation methods of demographic, psychographic, benefits or behavioral, identify one possible target for Wheaties.

Posted on December 14, 2020 by Ambrose

Consider the segmentation methods of demographic, psychographic, benefits or behavioral, identify one possible target for Wheaties. Consider your above answer. Identify two or more specific messages on the Wheaties packaging that positions the product for the target that you have identified. Explain the relevancy of these messages to the target. Reflect on what makes a […]

Discuss why many brands purchased other brand such as LV bought Tiffany and Northface bought Supreme in recent years.

Posted on December 9, 2020 by Ambrose

Topic is about why many brands purchased other brand such as LV bought Tiffany and Northface bought Supreme in recent years.

Discuss the profile of the brand, including relevant market statistics to indicate its current standing in the market.

Posted on December 4, 2020 by Ambrose

Description Report Give consideration to a brand that you feel has underperformed in recent years. This need not be a major brand, but it does need to have a commercial presence in the Business to Consumer market and, for your own sake, you should be able to find a reasonable amount of information to make […]

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Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension?

Identify your values: What are the things that are most important to you? Identify your interests and your passions. What are your traits – your character? What do you want your brand to be? How do others perceive you? What are your long-term brand goals?

Explain the postion of the brand MAM Originals in the market and also what kind of behaviour the consumer can have with this brand.

Prepare a new launch for your brand,Prepare a new launch for your brand.

Suggest ways in which the brand’s utilisation of social media as a communications tool might improve or enhance the brand’s value/equity.

Choose a product and write a 5 page paper discussing how you would create a brand extension of that product.

Choose a product, write a 5 page paper discussing how you would create a brand extension of that product.

Consider the segmentation methods of demographic, psychographic, benefits or behavioral, identify one possible target for Wheaties.

Discuss why many brands purchased other brand such as LV bought Tiffany and Northface bought Supreme in recent years.

Discuss the profile of the brand, including relevant market statistics to indicate its current standing in the market.