Insights on New Product Development Product Development and Management Association Links to an external site. Click “KHUB” in the upper right corner of the home page menu. Select an article or podcast that seems interesting and relevant. Prepare a 1- to 2-page, double-spaced summary of the article/podcast that you chose.
Industry Gaps in Practice Conduct a gap analysis to determine available opportunities within a particular industry to gain competitive advantage in areas such as operational excellence, product development, and/or customer segmentation. Gaps in practice can come from multiple sources such as legal or regulatory concerns, disruptive technology, convergence of trends, entry of nontraditional competitors, customer […]
New-Product Development Description 1. Come up with a new product idea for Apple that they do not currently offer. 2. Why do you think there is an opportunity for this product, and how is it distinct from what the company already offers?
Project Management Description For your essay, respond to the following questions: How are Agile and traditional sequential (waterfall) project management methods alike (be specific describing these items), and how do they differ? Which practices of Agile do you think work best for projects in the software or service sectors? Does Agile have any applicability in […]
Book – Marketing: An Introduction (13th Edition) Gary Armstrong Chapter 8: Developing New Products Answers to the following questions: 1 List the major stages in new product development. 2 Define crowdsourcing and give an example of how it is used in new product development. 3 Define concept testing and test marketing. 4 Define the five […]
Why is the design of goods and services and new product development, so important overall? As discussed in class, what is value engineering? Why is it important to the design of goods and services? Read at least two articles from the Chapter 5 category and tell me what you learned about what’s happening in this […]
Unit IV Journal Description Imagine you are working for a company that has $1 million to spend on a new strategy and is considering market development versus product development. In this case, what determining factors would be most important to consider? What recommendations would you make to the CEO? Your journal entry must be at […]
Prepare a new launch for your brand (remember it has to be based on customer needs), Develop and explain the steps of New Product Development. • Describe the strategic decisions that you will apply to the marketing mix. o Product o Distribution o Price o Communication (IMC)
