Discuss the Impact of Adopting ICT-Based Marketing Strategies on the Business Performance of SMEs within India.

The Impact of Adopting ICT-Based Marketing Strategies on the Business Performance of SMEs within India • Do ICT-based marketing strategies influence the business performance of SMEs in India? • What are the main ICT-based marketing strategies adopted in SME firms within India? • What are the key benefits of adopting ICT in the marketing department […]

What are the main barriers that can sometimes serve to prevent organisations achieving the full benefit from high-performance work practices? Justify your answer.

Question Bundles of high-performance work practices (HPWPs), such as those promoted by Pfeffer (1998), are associated with benefits for organisations and employees including higher business performance and employee satisfaction. What are the main barriers that can sometimes serve to prevent organisations achieving the full benefit from high-performance work practices? Justify your answer.

Gap Inc has been criticized for several years as trying to be “all things to all people.” Exactly what is wrong with this positioning? What is the problem with attempting to appeal to everyone? Explain.

Description Special Question 1. Gap Inc has been criticized for several years as trying to be “all things to all people.” Exactly what is wrong with this positioning? What is the problem with attempting to appeal to everyone? Explain. Special Question 2. Be a consultant for Gap Inc. How should the company be changed to […]

Critically discuss what “Strategy Methods” & what the different types of International Strategy are and how these strategies and methods will help an organisation to improve its business performance.

Critically discuss what “Strategy Methods” & what the different types of International Strategy are and how these strategies and methods will help an organisation to improve its business performance. Use CAGE framework and Modes of Entry to support your arguments. Illustrate your answers with the same case study easy jet.

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