Identify two new target market segments for Marston’s Distinctive Inns in the UK market. This must include justification for the selection of each target market, customer profiling and market positioning versus the competition.
Marstons Plc Based in Wolverhampton, Marston’s Plc has been involved in brewing beer for over 180 years and today is a leading independent brewing and pub retailing business with sales of £1.14m, £104m profit before tax and 14,300 employees (Marston’s, 2018). Marston’s Plc is listed on the FTSE all share index. Marston’s is one of […]