Prepare the second part of an individual report based on the organisation which you have chosen. In this report undertake a detailed analysis of the organisation’s current integrated communications strategy, using the relevant communication models and theories and frameworks taught in class.
Learning Outcomes Tested in Assignment 1, 2 and 3: ⦁ Present critical insights of the components of the marketing communications mix and brand management. ⦁ Design and evaluate an integrated marketing communications mix ⦁ Identify appropriate techniques and resources to build cross functional relationships. ⦁ Critically evaluate communications role in delivering value to a range […]