Compare your views on the importance of creativity and innovation in traditional marketing. How do they differ from your peers’ views?

While traditional marketing methods are the cornerstone of any organization’s growth, creativity, and innovation, within traditional marketing is a definitive way of energizing any business offering. By being innovative and creative in its marketing efforts, an organization lends itself to being seen as dynamic, open to feedback, and always improving its offering. In your initial […]

Identify at least three to five articles (written in the past five years) related to current academic knowledge on our understanding of consumers through marketing research.

Identify at least three to five articles (written in the past five years) related to current academic knowledge on our understanding of consumers through marketing research. These articles need to be peer reviewed (i.e., academic journals) and represent advanced understanding of consumer research and how marketers now have greater insights into their customers than ever […]

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