Identify the KPIs and other metrics to monitor the effectiveness of marketing campaign activities. Provide a summary of the resources and expenses required to execute the marketing plan.
9.3 – Research Paper: Marketing Plan After completing the module readings, do the following: Identify the KPIs and other metrics to monitor the effectiveness of marketing campaign activities. Provide a summary of the resources and expenses required to execute the marketing plan. Include a table summarizing what needs to happen, when, and who’s responsible for […]