Critically analyse your chosen example of B2C marketing material using concepts from B206 to evaluate its potential influence on customer behaviour in a B2C context.
This assignment is made up of three parts: Parts 1, 2 and 3. It must be submitted by 12 noon (UK local time) on the date shown on the Study planner on the module website. Word limit: 2500 words (suggested distribution as follows: Part 1, 750 words; Part 2, 750 words; Part 3, 1000 words). Learning […]