Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing
Strategic Marketing Plan Part A: Environmental Analysis and SWOT Analysis Company Description Describe the company you are designing the plan for. Include: Mission Statement Vision Statement Product line description Company information, such as the size of the company Environmental Analysis Analyze the forces that affect the company and marketing efforts. Competitive Forces Analyze the company’s […]